Assuming that the project is signed off by Audi’s top brass, you will probably get a first peek at a concept car in 2014, with the first showroom models typically arriving two years later.
network TV premiere slated for March 26 Commercial features the hashtag #WantAnR8 and showcases the cultural impact of the Audi R8 supercar R8 enthusiasts can Tweet for the chance at winning their own Audi R8 for the weekend After record consumer... In 2011, local D. C. Audi fan Joanne McCoy tweeted Audi of America about how much she wanted the R8. When she used the hashtag #WantAnR8 in her tweet, Audi took notice, and drove a brand new Audi R8 to Joanne’s house to use for the day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer, Audi of America. Building off that momentum, Audi launched the official #WantAnR8 Twitter campaign that gave Twitter users the chance to get behind the wheel of the brand’s flagship Audi R8 V10 for a day simply by tweeting. Winners will have the option to drive the R8 on the track at the Audi Sportscar Experience in Sonoma, CA or have an R8 delivered to their home. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large. The new 30-second spot called “Once Upon a Time” was created by Audi of America advertising agency Venables, Bell and Partners. The 2012 Audi R8 is available as both a Coupe and Spyder, with each style offering two levels of power – a 4.
In 2011, local D. C. Audi fan Joanne McCoy tweeted Audi of America about how much she wanted the R8. When she used the hashtag #WantAnR8 in her tweet, Audi took notice, and decided to send a brand new Audi R8 to Joanne’s house to use for the day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer of Audi of America. This is a contest where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day. Like Joanne, winners will have an R8 delivered to their home, but they also have the option of driving the R8 on the track at the Audi Sportscar Experience in Sonoma, CA. The practicality of living with an R8 for a day sounds greatly enticing, but... From there, Audi decided to make everything official, and launched an official Twitter campaign to give Tweeters the very same opportunity as Joanne. The coveted 2012 Audi R8 is available as both a Coupe and Spyder bodystyles, with each style offering two levels of power – a 4. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large.
Over 250,000 fans attended the race, millions of people in 190 countries saw it live on TV. During the campaign, Audi’s number of Facebook fans grew by 12%, traffic almost doubled and the participation rate within the fan community was above 15%. Collected using an app on various Audi Facebook fan pages, the fan messages were spread at one of the world’s most famous racing events: the 24 Hours Nürburgring. The Audi Fan Messenger: an LED device installed in an Audi R8 LMS to write light messages in the air that could only be seen on long-exposure photos. During the night phase of the race the best messages were captured on photos and then published in an online Audi gallery so fans could share them with their friends.
Just what I needed and prompt delivery
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